Background

None of us are experts in marketing/persuasion, and we suffer from self-selection bias (our tiny group isn’t representative of the community).

This criticism collectively highlights the importance that we work with feminists who are skilled in marketing/persuasion.

There were 2 surveys. The second additionally contained the essential question:

Do you think that the distribution of this list to households will help achieve our aim to improve men's behaviours and attitudes?’

Without the essential question (8):

https://docs.google.com/spreadsheets/d/13xxzYW3ksplLPdi6C_3nDoGhDdyZvh-tROy9EfWqhrE/edit?usp=sharing

With the essential question (26):

https://docs.google.com/spreadsheets/d/13pf62S6mLnEiBrAbDY6iyRu7GV7-pXz26lM4ZHDYDXU/edit?usp=sharing

Of the reasonable respondents, over 20 people offered critical comments (not including the unreasonable/defensive males). I have condensed that criticism here to show a trend with the sentiment of ‘Our words will undermine our message’.

Note: respondents often entirely skipped questions

1. What are your initial thoughts?

• The list is general and not inclusive
• I feel statements such as 1,2, 6,19 are problematic in that they sound good but feel a little forced.
• Too many and some are outdated....boarding on weird. Benevolent sexism comes to mind.
• having 20 points to direct behaviour could create some blowback.
• The list seems very outdated/old fashioned